Creating a motorsport sponsorship deck is a crucial step in attracting potential sponsors and securing financial support for your racing endeavors. A well-crafted sponsorship deck can effectively communicate your team’s value proposition and benefits to potential sponsors.

Tip: Gather all your thoughts, numbers, and imagery and hire a professional graphic designer.

Here’s a step-by-step guide on how to create a motorsport sponsorship deck and tips:

1. Introduction:

  • Title Slide: Include your team name, logo, and a captivating image of your race car or team in action.

2. Team Overview:

  • Brief Introduction: Provide a concise overview of your team.
  • History: Highlight key milestones and achievements of your team.
  • Highlight significant accomplishments, podium finishes, and any records set by your team.
  • Values and Mission: Clearly state your team’s values and mission to align with potential sponsors.

3. Racing Program:

  • Overview: Detail the racing series, events, and championships your team will participate in.
  • Schedule: Include a race calendar with dates, locations, and notable events.

4. Target Audience:

  • Demographics: Identify the demographics of the motorsport audience and fans.
  • Engagement: Showcase the level of engagement your team has with the audience, both on and off the track.

5. Media Exposure:

  • TV Coverage: Specify the television networks covering the races and potential viewership.
  • Live Stream: The hottest and biggest growing media.
  • Social Media: Showcase your team’s presence and engagement on social media platforms.
  • Numbers: Include all media numbers from all platforms.
  • Press Coverage: Include notable press mentions and articles about your team.

6. Sponsorship Packages:

  • Detail different sponsorship levels (e.g., Title Sponsor, Gold Sponsor, Silver Sponsor) with corresponding benefits.
  • Benefits may include logo placement on the car, team apparel, website, and social media, as well as VIP access to events.

7. Team Assets:

  • List assets available for sponsorship, such as the race car, team gear, pit space, and hospitality areas.

8. Budget Breakdown (Optional):

  • Provide a transparent breakdown of how the sponsorship funds will be allocated (e.g., equipment, travel, accommodations).

9. Partnership Opportunities:

  • Collaboration: Showcase potential collaborative opportunities, such as joint marketing campaigns or product integration.
  • Customization: Offer flexibility in tailoring sponsorship packages to meet the sponsor’s specific goals.

10. Contact Information:

  • Provide clear contact details for key team representatives who can answer inquiries and discuss sponsorship opportunities.

11. Visual Elements:

  • Use high-quality images and graphics to make the presentation visually appealing.
  • Include action shots, team members, and the race car.

12. Call-to-Action:

  • End the deck with a strong call-to-action, inviting potential sponsors to discuss partnership opportunities further.

13. Appendix:

  • Include additional information, such as testimonials, case studies, or detailed team statistics, in an optional appendix.

Remember to tailor the sponsorship deck to your team’s unique strengths and the interests of potential sponsors. Regularly update the deck to reflect the latest achievements and opportunities for collaboration.

Have your deck saved as a high-resolution but small file-size pdf for easy emails and sharing.

Leave a Reply