• Full Time
  • Remote
  • $100,000- $115,000 USD / Year
  • June 30, 2024

5.11 Tactical

The Sr. Manager, Strategic Accounts and Channels is responsible for delivering company revenue, SG&A and margin targets for the FIRE/EMS channel; manages through account and field to deliver scale and value to the marketplace, while establishing verticals that refines our mission and assortment needed to close pipeline.


Primary responsibility is to align 5.11 people, processes, and accounts to Strategic channel deliverables – ensuring frictionless transactions and a scalable operating model.
Works fluently through account, creating alignment to channel strategy and revenue targets.
Leverages functions, people, and process to close gaps in strategic initiatives; uses formal and informal network to deliver speed to intended results.
Drives in market, internal and external sales organizations to ensure field relationships, problem solving, and accountability are owned by field sales. Provides visibility to joint initiatives, performance, and opportunities to grow channel revenue and profitability.
Continuous education of 5.11 Sales on channel development, sales opportunities, and trends
Creates vertical alignment to channel mission; taking knowledge of end user and mapping the need(s) of the channel through 5.11 functions; Product, Merchandising, Inventory Management, Operations
Partnership with Sales Operations and Sales teams to validate pipeline data. Utilizes data to prioritize field strategy to close, while working cross functionally with partners to ensure delivery to end user customer.
Develops and optimizes problem solving processes for end user issues in the field by utilizing Director of Sales and Territory Manager resources that are closest to the issue.
Leverages 5.11’s functions/process to create internal efficiencies, delivering superior service levels that align to account processes related to procurement, inventory management, sales training, and forecasting (contract pipeline management).
Deliver quarterly account reviews to Strategic Channel Executives and C-Suite leadership, fostering alignment and enthusiasm for our business at the account highest levels.
Develops product launch plans for channel that ensures traction and new product success. Optimizes product assortment that supports joint initiatives, meets supply chain needs, and delivers to end user
Collaborates with Demand and Supply Planning teams on forecast for assortment that drives sales velocity within channel, optimizing customer experience through procurement vehicles.
Works with Professional Marketing Team to deliver, by Channel and Account, Marketing plans that ensure 5.11 is delivering content that is both brand appropriate and relevant to channel.
Creates Strategic Channel Tradeshow Plan to include event calendar, creative consultation and after- action execution. Attendance at Channel Specific and National Tradeshows as required.

7+ years of post-education experience in Account Management
Minimum Associate degree, or equivalent
Strong interpersonal skills with ability to work with cross-functional teams
Effective in virtual presentations, remote selling and training modules, as well as superior in person communication skills.
Experience working in fast-paced, rapidly changing environments.
Be proficient in Microsoft Office Suite (MS Word, Excel, Outlook, PowerPoint, etc.)
In-depth product knowledge that can be tied to Top Tier missions.
Experience with Dynamics CE, or other CRM system
Have a proven track record of strong leadership and relationship building experience.
Able to travel as business needs require. Minimum of 80-120 Nights

At 5.11 we embrace a high energy culture built upon our values of Service, Unity, Impact and Tenacity.

Service – At 5.11, we wear our passion for service on our sleeves: it is an honor to serve those who serve and people of all walks of life. With humility and great respect for our consumers and our roots, we take pride in our brand and engage with our communities. By championing the needs of our consumer we fulfill the mission of a lifetime.

Unity – We build together—as one, global 5.11 family. Our individual abilities and diverse perspectives strengthen outcomes. We collaborate, taking a holistic view and listening actively. By communicating with intention, care and clarity, we empower each other to reach new heights.

Impact – We have big ambitions and they start and end with our consumer. With them in mind, we innovate for impact—we think big, think creatively and challenge norms. We foster curiosity and iterate, relentlessly pursuing solutions. For ultimate impact, we drive to disrupt for good.

Tenacity – We are tenacious in our pursuits and accountable to each other. This builds trust and the confidence to rise to any challenge. We have the courage to take risks and, no matter the outcome, we flex and adapt, always having each other’s backs. We persist—determined to Always Be Ready.

PAY RANGE: $100,000- $115,000 plus bonus

5.11 Tactical offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.

*If you are a regular full-time employee working at least 30 hours per week, you and your eligible dependents may participate in 5.11’s benefits program.*

California Privacy Note:  As of January 1, 2023, California residents have the right to know what personal information that 5.11 has collected about them, right to correct inaccurate information, or request that their personal information be deleted, subject to certain limitations. If you’re a California resident you may view the policy HERE (https://bit.ly/3W62pNg) and if you would like to make a request regarding your personal data, please CLICK HERE (https://bit.ly/4b31XDX).

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